How Brussels Uses AI to Boost Economic Development

Discover how Why.Brussels used Readyly’s AI platform to simplify setup, deliver instant multilingual support, and guide global businesses to grow with ease in Brussels, Belgium.

Using Readyly to attract international investment and grow Brussels’ economy

Why.Brussels, the official government portal for international business investment and setup in Brussels, Belgium, wanted to better serve global companies exploring Brussels as a base. But businesses often struggled to navigate the website and find the right information quickly. Key requirements and guidance were also scattered across more than 15 different government websites.

By working with Readyly’s AI platform, the Government of Brussels now offers a one-stop shop for investors. The AI delivers quick, multilingual answers, collates information from across agencies, and proactively guides businesses through the setup process—making it easier for companies to establish themselves, hire locally, and grow in Brussels.

The Challenge

• International investors needed clear guidance in multiple languages
• Businesses struggled to navigate the website and reach the right information
• Critical information was fragmented across 15+ government websites

The Solution

• Deploy a 24/7 multilingual AI assistant to support international investors
• Aggregate and index content from 15+ government websites into one centralized source
• Guide businesses step-by-step through setup requirements, permits, and regulations
• Deliver multilingual, nuanced answers for complex questions about investing and growing in Brussels

The Results

With Readyly, Brussels achieved:

• 3X more successful business setups supported through Why.Brussels
• Faster and more consistent multilingual responses for investors
• A one-stop shop for investment guidance, reducing friction and improving the investor experience
• Greater economic growth, as companies establish operations and create local jobs

“Readyly has transformed how we support international businesses. With multilingual AI assistance and automated guidance, companies establish in Brussels faster than ever before.”

Emmanuel de Beughem
Head of Inward Investment, Hub Brussels